Social Media for E-Commerce: Focus is on Facebook

As expected, Facebook is mainly used. The social network is among the study participants to a spread of 90 percent. YouTube and Twitter are used by just under 70 percent of the operators. The integration into the online stores leads to Facebook: The Like button is in this study at a spread of 56 percent, the share button at 48 percent. The following are recommendations to buy and product reviews, which are used by 48 per cent, respectively, 45 percent of all shops.

More Social Media Studies

A recent study of Voycer AG has determined the relevance of social media in e-commerce. In an investigation, online shops were surveyed in Germany, Austria and Switzerland on the use of social media. The surprising result: One third of these stores already draw a tangible business value from their activities in the social web.

Social platform Google+

Looking at Google+ as a Facebook competitor, the weights are clearly distributed. Facebook is the number of users currently on the world with more than 900 million, while it will bring Google+ to 100 million active members. “Google+ has been built in order to improve the search.” That is for SEO experts that for the best possible placement of content in the organic search engine ranking of activities on Google+, are becoming increasingly important. In terms of interaction between SEO and social media has two important core activities. Social Media Optimization (SMO) and Social SEO.

They are often used as synonyms; the measures differ in some respects, according to the experts. SMO is defined as targeted optimization for the optimal distribution of content within social networks. SEO includes the targeted optimization in terms of direct influence of search engine rankings. In regards to the maximum on Google+ ,to achieve effect have to be used the entire Google+ commitment palette, especially chatting.

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