Social Media for E-Commerce: Focus is on Facebook

As expected, Facebook is mainly used. The social network is among the study participants to a spread of 90 percent. YouTube and Twitter are used by just under 70 percent of the operators. The integration into the online stores leads to Facebook: The Like button is in this study at a spread of 56 percent, the share button at 48 percent. The following are recommendations to buy and product reviews, which are used by 48 per cent, respectively, 45 percent of all shops.

More Social Media Studies

A recent study of Voycer AG has determined the relevance of social media in e-commerce. In an investigation, online shops were surveyed in Germany, Austria and Switzerland on the use of social media. The surprising result: One third of these stores already draw a tangible business value from their activities in the social web.

Social platform Google+

Looking at Google+ as a Facebook competitor, the weights are clearly distributed. Facebook is the number of users currently on the world with more than 900 million, while it will bring Google+ to 100 million active members. “Google+ has been built in order to improve the search.” That is for SEO experts that for the best possible placement of content in the organic search engine ranking of activities on Google+, are becoming increasingly important. In terms of interaction between SEO and social media has two important core activities. Social Media Optimization (SMO) and Social SEO.

They are often used as synonyms; the measures differ in some respects, according to the experts. SMO is defined as targeted optimization for the optimal distribution of content within social networks. SEO includes the targeted optimization in terms of direct influence of search engine rankings. In regards to the maximum on Google+ ,to achieve effect have to be used the entire Google+ commitment palette, especially chatting.

Which web host should you choose? Most users search their web host with the most popular search engine, Google. Per month, the word “hosting” is searched around 60,000 times. This number is quite high, it can be concluded also that the market is very competitive at this very keyword.

The problem that arises from the highly competitive market is that you will not necessarily find the best provider. In the first pages of the search result, you will often find only the operators who put the most money in online campaigns, or follow the best SEO strategy.

The finding of a web hosting provider is not particularly difficult, but you should consider when selecting your package to some careful. Surely, you will find also on the various search engines or other web host that suits your project.

Before falling into the tariff Jungle, rethink the following factors:

• How many domains do you need?
• How much storage do you need?
• Can you already estimate your traffic?
• How many MySQL databases do you need?
• Do you need to own email accounts?
• Do you need more FTP accounts?
• How many subdomains you need?

You should consider these just a few questions before signing a contract. It is about a personal blog with holiday stories you can skip most of it. However, if you want to put a bigger, perhaps even a commercial, project off the ground, make sure you test the speed of the respective provider.

Providers are often arbitrarily selected and subsequently determines the customer that want to accessibility as well as the speed of the website leaves a lot. It follows a complicated removal, which is with the time and often associated with costs.Also often is open the question of the correct domain. At this point, some mistakes are made. The correct domain is very important for SEO reasons for a positive and good ranking in the major search engines.

This decision truly belongs to the most difficult of a project. The name is somewhat statements, not too long and easy to remember. Often such a domain will consist years and cannot be changed easily.In addition, you should perform a keyword analysis of your project. Set a main keyword and check whether the desired domain through a domain query is still available.

Check the different domain extensions. If the desired domain is not available, try to limit your main keyword, continue or expand it as a city or a name.